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Bucharest has become a safe city break destination

Gulen Hashmi hotel Tempo Bucharest„The competition became more intense in the context of pricing and Average Daily Rates (ADR), which led to an increasing awareness of ”value for money” among hoteliers, especially those managing two to three star hotels to keep their existing clientele.  A good outcome of this increasing competition is the shift in pricing from a ”catch and kill” focus to the ”value for money” focus. Moreover, the present market competition heavily relies on the competitive set in a certain area, rather than competition among star category” says Mrs. Gülen Hashmi, the General Manager of Tempo Hotel (3 stars), from Bucharest.


Tempo Hotel Bucharest opened in 2004, with an investment value of approximately 1.3 mil Euros.The company that owns Tempo Hotel -Izmir Turizm Insaat ve Ticaret AS, with Turkish capital - also has a 6,600 sqm office building in Otopeni worth 1,8 mil Euros. Furthermore, the company is currently constructing a 14,500 sqm shopping outlet inSnagov, which will be worth 4.0 million Euros once finished. Finally, it has invested in 134 residential apartments in 4 apartment blocks in Otopeni, with a total cost of 3.2 million Euros, as well as 20 villas in the same area worth 1 million Euros so far.Gulen Hashmi hotel Tempo Bucharest


Now that the Romanian real estate market started to boom again after the last economic recession, the Romanian business context appears to be quite stable. Presently, the widerRomanian conjuncture is attracting more and more investors from Turkey, a long-lived and traditional economic partner of our country. As Gulen Hashmi puts it:

Tempo Hotel Bucharest proved to be a very fruitful investment, which recouped itself in only 5 years. After the success of Tempo Hotel Bucharest, we decided to form and expand the Tempo hotel chain in Turkey, which currently consists of 5 properties in Istanbul and 1 property in Izmir, Turkey. Since the hotels in Turkey are relatively new investments, two to three years old, it is too early to make a direct comparison in terms of investment attractiveness”.Gulen Hashmi further comments that she sees Bucharest as a very safe capital to become a promisingly sustainable city break destination. She mentions that the main leisure attractions for visitors of Bucharest are its colorful nightlife at reasonable prices, non-stop life of the capital, as well as the increasing number of events such as concerts and football matches that make the city an ideal city break destination.Gulen Hashmi hotel Tempo Bucharest

The majority of Tempo Hotel’sguests are Romanians (31%), followed by Italians (13%), Israelis(7%), Germans (5%), and Turkish people (4%).70-75% of Tempo Hotel’s guests are business travellers. The average length of stay of the hotel’s guests was 2 nights in 2015 and 2.3 nights in 2016.  Furthermore, the occupancy grew from 67% in 2015 to 73% in 2016.

On 21 December 2016, Tempo Hotel Bucharest received the international Socrates “Best Enterprise” and “Best Manager of the Year” awards at the Oxford Town Hall in the UK.Established in 2000, the Socrates awards recognize business people, entrepreneurs, politicians, scientists, artists and education experts with outstanding performance. These awards are given for six categories: Government Management, Education, Science and Technology, Culture and Art, Economics and Business, and Medicine and Pharmacy. The Socrates Award Ceremony is the culmination of Oxford Summit of Leaders, which is dedicated to the members and partners of Europe Business Assembly (EBA). EBA aims to bring together influential people and future leadersfrom various sectors of society from almost 50 different countries.


 The accommodation capacity of Bucharest tripled in the last 15 years

Bucharest’s accommodation capacity almost tripled in the last 15 years. While there were 7422 beds back in 2000, currently there are 19,784 beds in Bucharest. In addition to a lot of new international chain hotels operated under either management or franchise agreements, the industry got more fragmented in the sense that alternative lodging options such as Airbnb, youth hostels, apartments for rent, boutique hotels and lifestyle brands also emerged over the recent years.Gulen Hashmi hotel Tempo Bucharest

Currently, Henri Coanda International Airport operates 33 airlines, of which 8 are low cost carriers. The main destinations from Bucharest are London, Vienna, Frankfurt, Rome, Istanbul, Amsterdam and Paris, with a total of 66 destinations in operation.


Some facts on tourists in Bucharest:

60% of tourists in Bucharest come for business and events (MICE), which is followed by city breakers (20%), tourists that spend an overnight or two as part of their Romania tour (10%) and visitors as friends of Romanian citizens or concert participants (10%). The average time of stay in Bucharest is 2 nights, which can be considered as normal for big cities and capitals.

According to the National Institute of Statistics, until the end of October 2016, Bucharest accommodated 1,613,074 tourists, compared to 1,450,877 tourists in the same period in 2015. In 2015, the total number of tourists reached 1,724,999 in Bucharest, whereas, in 2014, there were only 1,510,222 tourists with a total of 2,497,182 overnight stays. Of these, 645 718 and 864 504 were Romanian tourists and foreign tourists, respectively. Similarly, in 2013, there were 1,320,000 registered tourists in Bucharest, as compared to 1,240,000 tourists in 2012. The number of tourists has always been on the rise since 2001 when Bucharest had only 471,126 tourists.


About Tempo Hotel – Bucharest

Tempo Hotel Bucharest was opened as a Turkish investment in 2004 before Romania entered the Gulen Hashmi hotel Tempo BucharestEU. The hotel has been successful due to high quality of services and flexibility of hotel standards such us late breakfast or late check-in / check-out. The hotel has 31 rooms, each equipped with a minibar, a direct-dial telephone, cable TV, free high-speed wi-fi internet connection, individually controlled air-conditioning and heating, a digital safe and in-room coffee and tea amenities. Majority of the rooms have balconies, and some have private terraces. The hotel amenities include a breakfast room with open buffet breakfast service, a bar, a business corner with computer and printer at guests’ disposal, round-the-clock front desk service, concierge service, a meeting room for up to 10 guests, and an airport shuttle service at a surcharge.

Adaugata pe : 13 / 01 / 2017.

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